This social media release is about the Dallas Cowboys 2017 Draft Day Party. Every year, the franchise hosts a three day event to celebrate the NFL draft. I chose to create a social media release about this particular event because as a Cowboys fan myself, I appreicate how exciting and important the draft is. In Dallas, the Cowboys are a large part of the community and accurately communicating the details of this event is crucial for fans.
Because of the digital age we live in, effective social media releases are key to communicating the important information to news outlets and the public. The media is able to spread information quickly and to large audiences because of online news outlets, so it is important to be able to send strong press releases.